Partnership with Cincinnati Zoo

Frisch’s begins a 40 year partnership with the Cincinnati Zoo sponsoring the Educational Outreach Program. This program reaches 1,000 classes or 30,000 K-12 students per year.

Sponsorship with Cincinnati Ballet

Frisch’s begins sponsorship of Cincinnati Ballet’s production of The Nutcracker which becomes a December holiday tradition in Cincinnati.

New Menu Items Added

Two new items are added to the menu: the popular Swiss Miss hamburger and Frisch’s signature Hot Fudge Cake, which quickly becomes the most popular and best-selling, year-round dessert.

New President Elected

Jack C. Maier is elected President and Chairman of the Board of Directors, following the passing of David Frisch.

Frisch’s Big Boy Statue Debuts

The first Frisch’s Big Boy statue debuts. Called the Eastern Big Boy, Dave Frisch’s version featured Frisch’s Big Boy on his sleeve, striped overalls, a hat and the figure in a galloping gait. The Frisch’s Big Boy remains a guest favorite at the entrance of Frisch’s Big Boy restaurants.